1. First, log into your account on the Positive Grid store page. It has to be the same account that was used to purchase the product. https://store.positivegrid.com/download
2. After you've logged into your account, the download option will become available for your purchased product. Scroll down the page to find the product and click "Download"
3. On the download page, click the installer that matches your operating system (Mac or Windows 32-bit/64-bit) and proceed with the download.
4. Open the installer and follow the instructions to install.
5. Open the software and click the settings icon on the upper right corner of the window. Then click "Login ToneCloud" in the drop-down menu to log in and activate the software.
6. To check if the software has been activated, go to settings, App Information and make sure that it shows "Desktop" (for Standard license) or "Professional" (for Professional license) under License Tier.